Mandate and context
After COVID-19 and the major upheavals it caused in the cultural milieu, the OSM is ready to begin a new chapter marked by the arrival of Music Director Rafael Payare, who succeeds Kent Nagano. Its relaunch will build on the avant-garde diffusion strategies it developed during the pandemic.
Implementation and solutions
Following several consultations and analyses focused on the artistic ecosystem, Volume10 collaborated in the design of a strategic plan that highlights the specificities of the OSM, notably its proximity to youth and its inclusive mission. The firm helped redefine the OSM's vision and orientations, as well as identify 7 priority areas and 20 priority initiatives for the period 2022-2025.
Impact and outcomes
Presented to the Minister of Culture and Communications Nathalie Roy, the OSM's new strategic plan also served as the basis for several international conferences. It has become a mobilization tool for the OSM and the musical milieu in which it operates.
